The Development of Religious Tourism Da’wah for Pesantren Receptionists
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Published
Jun 21, 2024
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Abstract
Islamic boarding schools (pesantren) are rich in religious tourism potential; therefore, they need to be developed as a medium for da’wah activities. However, pesantren circles are less able to manage the power of the management system and the unity system in developing religious da’wah. The object of this assistance is pesantren-based group counseling for pesantren receptionists (pengkhidmah tamu pesantren) members. The aim of this research is to strive for pesantren human resources (especially pesantren receptionists) to be able to manage the management staff system and unified staff system in dealing with the development of religious da’wah. The mentoring method uses Participatory Action Research (PAR) combined with pesantren-based counselling group. Data collection tools include interviews, observations, and Focus Group Discussions. The research sample was 40 guest speakers. The results of the counseling show the problems of pesantren in developing religious da’wah, namely that pesantren receptionists do not have good skills and organization, do not have information technology skills, and do not have an entrepreneurial spirit. Forms of counseling include bil-irsyad da’wah assistance (especially social skills), bit-tadbir da’wah assistance (management psychology transformation), information technology training (e-tamu), as well as career counseling and entrepreneurship psychology assistance. The impact of counseling assistance shows a level of guest satisfaction of 87% (high). This counseling assistance is very important for the development of the science of da’wah bil-irsyad (counseling), and the benefits are felt by the community of pesantren receptionists members. In the future, research should be carried out with other approaches so as to obtain comprehensive data.
Keywords: Religious Tourism, Receptionists, Da’wah, Pesantren, Counseling
References
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Arifin, S. (2020a). At-Tawazun: Psikologi dan Konseling Berbasis Pesantren untuk Membentuk Karakter Umat Terbaik (Khaira Ummah). Indonesia: Literasi Nusantara.
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Arifin, S. (2021). Jejaring Ibu Nyai Pesantren Untuk Penguatan Kampanye Kesehatan Masyarakat. Buletin Penelitian Sistem Kesehatan, 24(2), 107-118. https://doi.org/10.22435/hsr.v24i2.3850
Arifin, S. (2022). Konseling Sufistik-Narrative Therapy Melalui Literasi Karya K.H.R. As’ad Syamsul Arifin Untuk Mengurangi Social Phobia dalam Moderasi Dakwah Santri. Consilium, Berkala Kajian Konseling dan Ilmu Keagamaan, 9(1), 36–47. https://doi.org/10.37064/consilium.v9i1.11550
Arifin, S., & Baharun, M. (2022a). Harmony of Social Order in Preventing Radicalism in K.H.R. As’ad Syamsul Arifin’s Tarikh Perjuangan Islam Indonesia. In Proceedings of the International Symposium on Religious Literature and Heritage (ISLAGE 2021), Advances in Social Science, Education and Humanities Research, Volume 644. Netherlands: Atlantis Press. https://doi.org/10.2991/assehr.k.220206.001
Arifin, S., & Baharun, M. (2022b). Personality, Thought, and Political Behavior of the Local Political Ulama Figure in Pandhalungan Indonesia. Akademika, 92(3), 69–80. https://doi.org/10.17576/akad-2022-9203-05
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Arifin, S., Baharun, M., & Alimin, M. (2022). Psycho-Sufistic Counseling to Develop Students’ Sociocultural Literacy. In Proceedings of the International Conference on Madrasah Reform 2021 (ICMR 2021), Advances in Social Science, Education and Humanities Research, Volume 633 (pp. 300-307). Netherlands: Atlantis Press. https://doi.org/10.2991/assehr.k.220104.045
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Arifin, S., & Zaini, A. (2019). Transformative Da’wah Through Counseling for the Career Development of Coffee Farmer Groups in the Tourism Village Banyuwangi. Jurnal Konseling Religi, 10(2), 215–231. https://doi.org/10.21043/kr.v10i2.6480
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Arifin, S., Zaini, A., & Wibawa, K. (2021). Strengthening Family-based Local Cultural Values in the Conflicting Area and Marine Ecotourism of Situbondo Indonesia. Journal of Community Development Research (Humanities and Social Sciences), 14(2), 50–62. https://doi.org/10.14456/JCDR-HS.2021.15
Aziz, M. A. (2019). Ilmu Dakwah: Edisi Revisi. Jakarta: Kencana Prenada Media.
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Bupati Situbondo Provinsi Jawa Timur. (2019). Peraturan Daerah Kabupaten Situbondo Nomor 5 Tahun 2019 Tentang Rencana Induk Pembangunan Kepariwisatan Kabupaten Situbondo Tahun 2019–2034. Retrieved from https://jdih.situbondokab.go.id/barang/11_February_20_08_49_42.pdf
Chevalier, J. M., & Buckles, D. J. (2019). Participatory Action Research: Theory and Methods for Engaged Inquiry (2nd ed.). London: Routledge. https://doi.org/10.4324/9781351033268
Frese, M., & Gielnik, M. M. (2014). The Psychology of Entrepreneurship. Annual Review of Organizational Psychology and Organizational Behavior, 1, 413–438. https://doi.org/10.1146/annurev-orgpsych-031413-091326
Gielnik, M. M., Cardon, M. S., & Frese, M. (Eds.). (2020). The Psychology of Entrepreneurship: New Perspectives. New York: Routledge. https://doi.org/10.4324/9781003137573
Hasanah, N. (2020). Analisis Keberadaan Wisata Religi Terhadap Peningkatan Kesejahteraan Masyarakat Pelaku Usaha. Jurnal Qiema (Qomaruddin Islamic Economics Magazine), 6(2), 164–190. Retrieved from http://ejournal.kopertais4.or.id/pantura/index.php/qiema/article/view/3523
Ibrahimy, A. A., & Arifin, S. (2018). Kiai Fawaid As’ad: Kepribadian, Pemikiran, & Perilaku Politik. Situbondo: Tanwirul Afkar.
Ibrahimy, A. A., Arifin, S., & Aluf, W. A. (2019). Risalah Hati: Trilogi Biografi Nyai Zainiyah As’ad. Situbondo: Tanwirul Afkar.
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Lestari, A. D. (2020). Strategi Pemasaran Digital Wisata Dakwah Okura. JOM Fisip, 7(1), 1–12.
Mawarni, A. A., & Puspitasari. (2020). Optimizing Religious Tourism as Tourism Attractions for Cultural Resilience (A Case Study of Religious Tourism in Pangeran Jayakarta Sanctuary). Journal of of Strategic and Global Studies, 3(2), 60-72. https://doi.org/10.7454/jsgs.v3i2.1034
Minhaji, & Arifin, S. (2021). Self-concept and Career Development of Santri Welcoming the Society 5.0.
In Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia. https://doi.org/10.4108/eai.28-9-2020.2307562
Nurhidayat. (2019). Konvergensi Dakwah dan Marketing dalam Bisnis Wisata Lokal Tegal Waru Ciampea Bogor. Zhafir: Journal of Islamic Economics, Finance, and Banking, 1(1), 69–98.
Østergaard, A., Santos, S. C., & Costa, S. F. (2018). Psychological Perspective on Entrepreneurship. In R. V. Turcan, & N. M. Fraser (Ed.), The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship (pp. 17-41). Cham: Palgrave Macmillan. https://doi.org/10.1007/978-3-319-91611-8_2
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41-50. https://doi.org/10.1177/
002224298504900403
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perseptions of Service Quality. Journal of Retailing, 64(1), 12–40.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994). Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research. Journal of Marketing, 58(1), 111-124. https://doi.org/10.1177/002224299405800109
Samsuduha. (2020). Wisata Halal Sebagai Implementasi Konsep Ekonomi Syariah. Al-Tafaqquh: Journal of Islamic Law, 1(1), 20–30. http://doi.org/10.33096/altafaqquh.v1i1.13
Satriawan, N., Soepeno, B., & Puji, R. P. N. (2019). Dampak Sosial Ekonomi Wisata Religi Makam K.H.R As’ad Syamsul Arifin. Religious: Jurnal Studi Agama-Agama dan Lintas Budaya, 3(2), 113–119.
Stoecker, R., & Falcón, A. (2022). Handbook on Participatory Action Research and Community Development. UK: Edward Elgar Publishing.
Super, D. E. (1990). A Life-span, Life-space Approach to Career Development. In D. Brown, & L. Brooks (Eds.), Career Choice and Development: Applying Contemporary Theories to Practice (2nd ed., pp. 197–261). USA.: Jossey-Bass.
Susanti, S., & Sukaesih. (2019). Wisata Qur’an: Dakwah dan Wisata Edukatif Islami. Communiverse: Jurnal Ilmu Komunikasi, 5(1), 51–57. https://doi.org/10.36341/cmv.v5i1.1164
Arifin, S. (2014). Sang Pelopor: Kisah Tiga Kiai dalam Mengelola Bekas Bajingan. Indonesia: Pena Salsabila.
Arifin, S. (2020a). At-Tawazun: Psikologi dan Konseling Berbasis Pesantren untuk Membentuk Karakter Umat Terbaik (Khaira Ummah). Indonesia: Literasi Nusantara.
Arifin, S. (2020b). Pengembangan Self-concept Khaira Ummah Santri Perempuan Menyongsong Era Society 5.0 Perspektif Pengembangan Karier. Hisbah: Jurnal Bimbingan Konseling Dan Dakwah Islam, 17(1), 33–60. https://doi.org/10.14421/hisbah.2020.171-04
Arifin, S. (2021). Jejaring Ibu Nyai Pesantren Untuk Penguatan Kampanye Kesehatan Masyarakat. Buletin Penelitian Sistem Kesehatan, 24(2), 107-118. https://doi.org/10.22435/hsr.v24i2.3850
Arifin, S. (2022). Konseling Sufistik-Narrative Therapy Melalui Literasi Karya K.H.R. As’ad Syamsul Arifin Untuk Mengurangi Social Phobia dalam Moderasi Dakwah Santri. Consilium, Berkala Kajian Konseling dan Ilmu Keagamaan, 9(1), 36–47. https://doi.org/10.37064/consilium.v9i1.11550
Arifin, S., & Baharun, M. (2022a). Harmony of Social Order in Preventing Radicalism in K.H.R. As’ad Syamsul Arifin’s Tarikh Perjuangan Islam Indonesia. In Proceedings of the International Symposium on Religious Literature and Heritage (ISLAGE 2021), Advances in Social Science, Education and Humanities Research, Volume 644. Netherlands: Atlantis Press. https://doi.org/10.2991/assehr.k.220206.001
Arifin, S., & Baharun, M. (2022b). Personality, Thought, and Political Behavior of the Local Political Ulama Figure in Pandhalungan Indonesia. Akademika, 92(3), 69–80. https://doi.org/10.17576/akad-2022-9203-05
Arifin, S., & Baharun, M. (2022c). Recovery and Improvement of Public Health Through Pesantren-based Counseling. In The 4th International Conference on University-Community Engagement (ICON-UCE), IAIN Syekh Nurjati Cirebon, October 24-26, 2022 (pp. 577-583). Indonesia: Institut Agama Islam Negeri Syekh Nurjati Cirebon.
Arifin, S., Baharun, M., & Alimin, M. (2022). Psycho-Sufistic Counseling to Develop Students’ Sociocultural Literacy. In Proceedings of the International Conference on Madrasah Reform 2021 (ICMR 2021), Advances in Social Science, Education and Humanities Research, Volume 633 (pp. 300-307). Netherlands: Atlantis Press. https://doi.org/10.2991/assehr.k.220104.045
Arifin, S., Baharun, M., & Saputra, R. (2023). The Role of Ibu Nyai for the Development of Local Community-based Public Health Services. el Harakah Jurnal Budaya Islam, 25(1), 1–18. https://doi.org/
10.18860/eh.v25i1.19620
Arifin, S., & Munfaridah, H. (2018). Local Wisdom Development of Pesantren Based Counseling Design with Approach Service-learning. In R. N. Indah (Ed.), International Conference on University-Community Enggagement, Vol. 8, No. 2, Universitas Islam Negeri, Maulana Malik Ibrahim Malang, October 8-10, 2018 (pp. 816–832). Indonesia: UIN Maliki Press.
Arifin, S., & Wisri. (2019). Politik Kebangsaan Kiai Pesantren (Studi Kepribadian dan Perilaku Politik K.H.R. Ach. Fawaid As’ad Situbondo). In Proceeding 3rd Annual Conference for Muslim Scholars (AnCoMS), Vol. 3, No. 1, UIN Sunan Ampel Surabaya, Surabaya Suites Hotel, November 23-24, 2019 (pp. 343-353). Indonesia: Kopertais4 Press. Retrieved from http://proceedings.kopertais4.or.id/index.php/ancoms/article/view/247
Arifin, S., & Zaini, A. (2014). Dakwah Transformatif Melalui Konseling: Potret Kualitas Kepribadian Konselor Perspektif Konseling At-Tawazun. Jurnal Dakwah, XV(1), 137–156.
Arifin, S., & Zaini, A. (2019). Transformative Da’wah Through Counseling for the Career Development of Coffee Farmer Groups in the Tourism Village Banyuwangi. Jurnal Konseling Religi, 10(2), 215–231. https://doi.org/10.21043/kr.v10i2.6480
Arifin, S., & Zaini, A. (2021). Social Wellbeing and Collective Happiness (Study of “Sedekah Selamatan Sîr” on Career Development). In Y. Durachman, A. Ruhana, & I. F. Astuti (Eds.), Proceedings of the 3rd International Symposium on Religious Life, ISRL 2020, Bogor, Indonesia, November 2-5, 2020 (pp. 1-8). https://doi.org/10.4108/eai.2-11-2020.2305073
Arifin, S., Zaini, A., & Wibawa, K. (2021). Strengthening Family-based Local Cultural Values in the Conflicting Area and Marine Ecotourism of Situbondo Indonesia. Journal of Community Development Research (Humanities and Social Sciences), 14(2), 50–62. https://doi.org/10.14456/JCDR-HS.2021.15
Aziz, M. A. (2019). Ilmu Dakwah: Edisi Revisi. Jakarta: Kencana Prenada Media.
Baron, R. A. (2000). Psychological Perspectives on Entrepreneurship: Cognitive and Social Factors in Entrepreneurs’ Success. Current Directions in Psychological Science, 9(1), 15-18. https://doi.org/10.1111/1467-8721.00050
Brown, D. (2006). Career Information, Career Counseling and Career Development (9th ed.). USA: Allyn & Bacon.
Brown, S. D., & Lent, R. W. (Eds.). (2005). Career Development and Counseling: Putting Theory and Research to Work. Hoboken, NJ: John Wiley & Sons.
Bupati Situbondo Provinsi Jawa Timur. (2019). Peraturan Daerah Kabupaten Situbondo Nomor 5 Tahun 2019 Tentang Rencana Induk Pembangunan Kepariwisatan Kabupaten Situbondo Tahun 2019–2034. Retrieved from https://jdih.situbondokab.go.id/barang/11_February_20_08_49_42.pdf
Chevalier, J. M., & Buckles, D. J. (2019). Participatory Action Research: Theory and Methods for Engaged Inquiry (2nd ed.). London: Routledge. https://doi.org/10.4324/9781351033268
Frese, M., & Gielnik, M. M. (2014). The Psychology of Entrepreneurship. Annual Review of Organizational Psychology and Organizational Behavior, 1, 413–438. https://doi.org/10.1146/annurev-orgpsych-031413-091326
Gielnik, M. M., Cardon, M. S., & Frese, M. (Eds.). (2020). The Psychology of Entrepreneurship: New Perspectives. New York: Routledge. https://doi.org/10.4324/9781003137573
Hasanah, N. (2020). Analisis Keberadaan Wisata Religi Terhadap Peningkatan Kesejahteraan Masyarakat Pelaku Usaha. Jurnal Qiema (Qomaruddin Islamic Economics Magazine), 6(2), 164–190. Retrieved from http://ejournal.kopertais4.or.id/pantura/index.php/qiema/article/view/3523
Ibrahimy, A. A., & Arifin, S. (2018). Kiai Fawaid As’ad: Kepribadian, Pemikiran, & Perilaku Politik. Situbondo: Tanwirul Afkar.
Ibrahimy, A. A., Arifin, S., & Aluf, W. A. (2019). Risalah Hati: Trilogi Biografi Nyai Zainiyah As’ad. Situbondo: Tanwirul Afkar.
Iskandar. (2022). Metode Penelitian Dakwah. Pasuruan: CV. Penerbit Qiara Media.
León, J. A. M., & Gorgievski, M. (2007). Psychology of Entrepreneurship: Research and Education. Madrid, Spain: Universidad Nacional de Educación a Distancia.
Lestari, A. D. (2020). Strategi Pemasaran Digital Wisata Dakwah Okura. JOM Fisip, 7(1), 1–12.
Mawarni, A. A., & Puspitasari. (2020). Optimizing Religious Tourism as Tourism Attractions for Cultural Resilience (A Case Study of Religious Tourism in Pangeran Jayakarta Sanctuary). Journal of of Strategic and Global Studies, 3(2), 60-72. https://doi.org/10.7454/jsgs.v3i2.1034
Minhaji, & Arifin, S. (2021). Self-concept and Career Development of Santri Welcoming the Society 5.0.
In Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia. https://doi.org/10.4108/eai.28-9-2020.2307562
Nurhidayat. (2019). Konvergensi Dakwah dan Marketing dalam Bisnis Wisata Lokal Tegal Waru Ciampea Bogor. Zhafir: Journal of Islamic Economics, Finance, and Banking, 1(1), 69–98.
Østergaard, A., Santos, S. C., & Costa, S. F. (2018). Psychological Perspective on Entrepreneurship. In R. V. Turcan, & N. M. Fraser (Ed.), The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship (pp. 17-41). Cham: Palgrave Macmillan. https://doi.org/10.1007/978-3-319-91611-8_2
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41-50. https://doi.org/10.1177/
002224298504900403
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perseptions of Service Quality. Journal of Retailing, 64(1), 12–40.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994). Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research. Journal of Marketing, 58(1), 111-124. https://doi.org/10.1177/002224299405800109
Samsuduha. (2020). Wisata Halal Sebagai Implementasi Konsep Ekonomi Syariah. Al-Tafaqquh: Journal of Islamic Law, 1(1), 20–30. http://doi.org/10.33096/altafaqquh.v1i1.13
Satriawan, N., Soepeno, B., & Puji, R. P. N. (2019). Dampak Sosial Ekonomi Wisata Religi Makam K.H.R As’ad Syamsul Arifin. Religious: Jurnal Studi Agama-Agama dan Lintas Budaya, 3(2), 113–119.
Stoecker, R., & Falcón, A. (2022). Handbook on Participatory Action Research and Community Development. UK: Edward Elgar Publishing.
Super, D. E. (1990). A Life-span, Life-space Approach to Career Development. In D. Brown, & L. Brooks (Eds.), Career Choice and Development: Applying Contemporary Theories to Practice (2nd ed., pp. 197–261). USA.: Jossey-Bass.
Susanti, S., & Sukaesih. (2019). Wisata Qur’an: Dakwah dan Wisata Edukatif Islami. Communiverse: Jurnal Ilmu Komunikasi, 5(1), 51–57. https://doi.org/10.36341/cmv.v5i1.1164
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Research Articles
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How to Cite
ARIFIN, Samsul; BAHARUN, Mokhammad.
The Development of Religious Tourism Da’wah for Pesantren Receptionists.
Journal of Community Development Research (Humanities and Social Sciences), [S.l.], v. 17, n. 2, p. 72-90, june 2024.
ISSN 2985-0231.
Available at: <https://www.journal.nu.ac.th/JCDR/article/view/Vol-17-No-2-2024-72-90>. Date accessed: 30 apr. 2025.
doi: https://doi.org/10.14456/jcdr-hs.2024.14.