Causes and Consequences of Compulsive Buying Behavior: The Moderator Effects of Gender and Generation
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Published
Aug 13, 2023
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Abstract
Compulsive buying has received attention from academicians in several countries. Past empirical studies (i.e. of Achtziger et al., 2015; Donnelly et al., 2013; Gupta, 2013; Moon & Attiq, 2018) emphasized on some personality factors, (i.e. materialism, self-esteem, and self-control) that influence compulsive buying behavior. The present study fills this gap by: 1) incorporating delay-gratification as another important trait factor affecting compulsive buying behavior, 2) simultaneously examining the influence of personality traits on compulsive buying behavior and its effects on credit card usage and credit card debts, and 3) observing variations of study results among different groups of gender and generation (Gen X, Gen Y, & Baby Boomers). Data are collected from 550 shoppers who hold credit cards at the 11 shopping malls in Bangkok. Results from Structural Equation Model indicated that 1) materialism has a positive influence on compulsive buying behavior, while self-control, self-esteem, and delay-gratification have negative influences on compulsive buying behavior, 2) there is a positive influence of compulsive buying behavior on credit card usage and credit card debts, 3) in examining the moderating role of gender and generation on the relationships among the personality traits, compulsive buying behavior, and financial behaviors, the multigroup analysis has revealed that gender has a moderating effect on the relationship between self-control and compulsive buying behavior only while, 4) generation (Gen Y versus Baby Boomers) has moderating effects on the relationships of materialism and delay-gratification on compulsive buying behavior, and the relationships between compulsive buying behavior and credit card debts.
Keywords: Causes and Consequences, Compulsive Buying Behavior, Credit Card Debts, Credit Card Usage, Gender, Generation, Structural Equation Model (SEM)
References
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Duckworth, A. L., Tsukayama, E., & Kirby, T. A. (2013). Is It Really Self-control? Examining the Predictive Power of the Delay of Gratification Task. Personality and Social Psychology Bulletin, 39(7), 843-855. https://doi.org/10.1177/0146167213482589
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Friese, M., & Hofmann, W. (2009). Control Me or I will Control You: Impulses, Trait Self-control, and the Guidance of Behavior. Journal of Research in Personality, 43(5), 795-805. https://doi.org/10.1016/j.jrp.2009.07.004
Gathergood, J. (2012). Self-control, Financial Literacy and Consumer Over-indebtedness. Journal of Economic Psychology, 33(3), 590-602. https://doi.org/10.1016/j.joep.2011.11.006
Guo, Z., & Cai, Y. (2011). Exploring the Antecedents of Compulsive Buying Tendency Among Adolescents in China and Thailand: A Consumer Socialization Perspective. African Journal of Business Management, 5(24), 10198-10209. https://doi.org/10.5897/AJBM11.1808
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Han, Y. J., Nunes, J. C., & Drèze, X. (2010). Signaling Status with Luxury Goods: The Role of Brand Prominence. Journal of Marketing, 74(4), 15–30. https://doi.org/10.1509/jmkg.74.4.015
Hanley, A., & Wilhelm, M. S. (1992). Compulsive Buying: An Exploration into Self-esteem and Money Attitudes. Journal of Economic Psychology, 13(1), 5-18. https://doi.org/10.1016/0167-4870(92)90049-D
Hawkins, B. A., Diniz-Filho, J. A. F., Bini, L. M., Araújo, M. B., Field, R., Hortal, J., ... Sanders, N. J. (2007). Metabolic Theory and Diversity Gradients: Where Do We Go From Here? Ecology, 88(8), 1898-1902. http://doi.org/10.1890/06-2141.1
Hoerger, M., Quirk, S. W., & Weed, N. C. (2011). Development and Validation of the Delaying Gratification Inventory. Psychological Assessment, 23(3), 725-738. https://doi.org/10.1037/a0023286
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How to Cite
CHALERMJIRAPAS, Darunee; SUWANRAGSA, Issara.
Causes and Consequences of Compulsive Buying Behavior: The Moderator Effects of Gender and Generation.
Journal of Community Development Research (Humanities and Social Sciences), [S.l.], v. 16, n. 3, p. 134-153, aug. 2023.
ISSN 2985-0231.
Available at: <https://www.journal.nu.ac.th/JCDR/article/view/Vol-16-No-3-2023-134-153>. Date accessed: 29 apr. 2024.
doi: https://doi.org/10.14456/jcdr-hs.2023.30.