Perception and Satisfaction of International Students on Higher Education Services in Thailand
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Published
Jun 4, 2021
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Abstract
This research aimed to study international students’ perception and satisfaction on Thai higher education services using quantitative research to explore the opinions by collecting 348 questionnaires from 20150 international students who came to study in Thailand in 2018. The major findings of international students’ opinions on the reasons why students chose to study in Thai higher education were the opportunity to find a job immediately in Thailand after graduation, the high demand in the labor market, and the quality and educational standard. The education information was communicated through the university’s website, a relative or friend’s referral, and announcements from the government. Top challenges found were language and communication, different culture, and day-to-day issues. The major satisfaction issues found were the university’s environment, education system, facilities, tuition fee, and education standard. However, gender do not affect the satisfaction of the stay, except food as a preference. Age factors affect different preferences in terms of atmosphere, Environment and language used. Lastly, racial factors affect different satisfactions in all aspects, at the statistically significant of .05 level.
Keywords: Perception, Satisfaction in Educational Services, International Students, Thailand
References
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Lee, K. H., & Tan, J. P. (1984). The International Flow of Third Level Lesser Developed Country Students to Developed Countries: Determinants and Implications. Higher Education, 13(6), 687-707. Retrieved from https://www.jstor.org/stable/3446870?seq=1#metadata_info_tab_contents
Mahmud, N., & Hushin, H. (2009). Tinjauan Kategori Masalah Dalam Kalangan Pelajar Antarabangsa Universiti Teknologi Malaysia, Skudai, johor Darul Takzim (Bachelor’s thesis). Universiti Teknologi Malaysia, Malaysia. Retrieved from http://merr.utm.my/13634/
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McGuirk, P. M., & O’Neill, P. (2016). Using Questionnaires in Qualitative Human Geography. In I. Hay (Ed.), Qualitative Research Methods in Human Geography (pp. 246-273). Don Mills, Canada: Oxford University Press.
OECD. (2004). Internationalization and Trade in Higher Education: Opportunities and Challenges. Paris: OECD Publishing. https://dx.doi.org/10.1787/9789264015067-en
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Palifka, B. J. (2003). The Effect of Study Abroad and Personality on Employment and Earnings in Maxico (Doctoral dissertation). The University of Texas at Austin, Texas.
Pettibone, S. C. (2001). A Study of the Values, Beliefs, and Attitudes of Students at an International High School (Doctoral dissertation). Boston University, Boston, USA.
Schiffman, L., & Kanuk, L. (2000). Consumer Behavior (7th ed.). New Jersey: Prentice-Hall.
Sereerat, S. (2007). Consumer Behavior (4th ed.). Bangkok: Thira Film.
Srisa-ard, B. (2017). Preliminary Research (10th ed.). Bangkok: Suweeriyasan.
Tochinda, B. (1999). Organization and Management. Bangkok: Ruamsarn.
van Doorn, S., Heyden, M. L. M., & Volberda, H. W. (2017). Enhancing Entrepreneurial Orientation in Dynamic Environments: The Interplay between Top Management Team Advice-seeking and Absorptive Capacity. Long Range Planning, 50(2), 134-144. https://doi.org/10.1016/j.lrp.2016.06.003
Chanarnupap, S., Klanarong, N., Pinsuwan, S., Salaebing, M., Kunpitak, C., & Iadkong, S. (2017). Educational Migration to Malaysia of Thai Students from Southern Border Provinces. Parichart Journal Thaksin University, 30(3), 45-56. Retrieved from https://so05.tci-thaijo.org/index.php/parichartjournal/article/view/101056
Chooprayoon, W., & Fuangfoo, C. (1997). Attitude and Demand for International Students of Faculty of Communication Arts in Private Universities in Bangkok and Vicinity. RSU library journal, 3(1), 34-44. Retrieved from http://rilj.rsu.ac.th/journal/37/article/150
Chuangchot, C. (1972). Psychology of Learning. Bangkok: Ramkhamhaeng University Publisher.
de Dios Jiménez, J., & Salas-Velasco, M. (2000). Modeling Educational Choices. A Binomial Logit Model Applied to the Demand for Higher Education. Higher Education, 40, 293-311. DOI: 10.1023/A:1004098300436
Department of International Trade Promotion, Business Development & Promotion Group 3. (2017). Service Business International Studies. Retrieved from https://www.ditp.go.th/contents_attach/210415/210415.pdf
Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2005). Multivariate Data Analysis (6th ed.). New Jersey: Pearson College Div.
Higher Education Information Center, Office of the Higher Education Commission. (n.d.). Information Service. Retrieved from http://www.info.mua.go.th
Khaosod Online. (2017, June 20). Commercial Department Launch Plan to Push the Commercial Services Sector Start with International Education Business in Thailand. Retrieved from https://www.khaosod.co.th/economics/news_408496
Kinnell, M. (1989). International Marketing in UK Higher Education: Some Issues in Relation to Marketing Educational Programmes to Overseas Students. European Journal of Marketing, 23(5), 7-21. https://doi.org/10.1108/EUM0000000000566
Knight, J. (2006). Cross-Border Education: Conceptual Confusion and Data Deficits. Perspectives in Education, 24(4), 15-27.
Kotler, P., & Armstrong, G. (2004). Principles of Marketing (10th ed.). New Jersey: Pearson-Prentice Hall.
Lee, K. H., & Tan, J. P. (1984). The International Flow of Third Level Lesser Developed Country Students to Developed Countries: Determinants and Implications. Higher Education, 13(6), 687-707. Retrieved from https://www.jstor.org/stable/3446870?seq=1#metadata_info_tab_contents
Mahmud, N., & Hushin, H. (2009). Tinjauan Kategori Masalah Dalam Kalangan Pelajar Antarabangsa Universiti Teknologi Malaysia, Skudai, johor Darul Takzim (Bachelor’s thesis). Universiti Teknologi Malaysia, Malaysia. Retrieved from http://merr.utm.my/13634/
Mazzarol, T. (1998). Critical Success Factors for International Education Marketing. International Journal of Educational Management, 12(4), 163-175.
Mazzarol, T., Kemp, S., & Savery, L. (1996). International Students who Choose not to Study in Australia: An Examination of Taiwan and Indonesia. Canberra: AEIF Policy, Research and Analysis Section.
Mazzarol, T., & Soutar, G. N. (2001). The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium. Cheltenham, UK: Edward Elgar Publishing.
McGuirk, P. M., & O’Neill, P. (2016). Using Questionnaires in Qualitative Human Geography. In I. Hay (Ed.), Qualitative Research Methods in Human Geography (pp. 246-273). Don Mills, Canada: Oxford University Press.
OECD. (2004). Internationalization and Trade in Higher Education: Opportunities and Challenges. Paris: OECD Publishing. https://dx.doi.org/10.1787/9789264015067-en
OECD. (2005). Guidelines for Quality Provision in Cross-border Higher Education. Retrieved from https://www.oecd.org/general/unescooecdguidelinesforqualityprovisionincross-borderhighereducation.htm
Palifka, B. J. (2003). The Effect of Study Abroad and Personality on Employment and Earnings in Maxico (Doctoral dissertation). The University of Texas at Austin, Texas.
Pettibone, S. C. (2001). A Study of the Values, Beliefs, and Attitudes of Students at an International High School (Doctoral dissertation). Boston University, Boston, USA.
Schiffman, L., & Kanuk, L. (2000). Consumer Behavior (7th ed.). New Jersey: Prentice-Hall.
Sereerat, S. (2007). Consumer Behavior (4th ed.). Bangkok: Thira Film.
Srisa-ard, B. (2017). Preliminary Research (10th ed.). Bangkok: Suweeriyasan.
Tochinda, B. (1999). Organization and Management. Bangkok: Ruamsarn.
van Doorn, S., Heyden, M. L. M., & Volberda, H. W. (2017). Enhancing Entrepreneurial Orientation in Dynamic Environments: The Interplay between Top Management Team Advice-seeking and Absorptive Capacity. Long Range Planning, 50(2), 134-144. https://doi.org/10.1016/j.lrp.2016.06.003
Section
Research Articles
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How to Cite
CHEMSRIPONG, Sujinda.
Perception and Satisfaction of International Students on Higher Education Services in Thailand.
Journal of Community Development Research (Humanities and Social Sciences), [S.l.], v. 14, n. 3, p. 44-58, june 2021.
ISSN 2985-0231.
Available at: <https://www.journal.nu.ac.th/JCDR/article/view/Vol-14-No-3-2021-44-58>. Date accessed: 19 apr. 2024.
doi: https://doi.org/10.14456/jcdr-hs.2021.25.