Commercial rice production is the main source of income for farmers. The major problem is the high cost of production and environmental damage, impact on the economy and ecology. Nanglue and Thachai sub-districts have the same problems. The farmers in the area with the rice seed production center see a potential to work together to produce a comprehensive rice seed as an alternative to rice production. This research was aimed to study the development and evolution of Nanglue-Thachai rice seed production group, conditions, and achievement of product management and to study how transformation of rice production methods, which reinforced economic and social sustainability, was done in mainstream agriculture. The research methodology used mixed method research. Based on a questionnaire and a structured interview, it was found that the rice seed production of Nanglue-Thachai rice seed group reached agricultural production quality. It was neatly produced, and required an integration of groups to establish of community enterprises. In addition, it is a source of purchase and distribution of integrated products that increase farmers' incomes. As the market system has declined, there is a dependence and support for production factors, knowledge of production, which enable farmers to meet right conditions with clear advantages in terms of ecology, economic system and Social correlation system with traditional commercial rice production.
Keywords: Rice Seed Production, Commercial Rice Production, Alternative Agriculture, Commercial Rice Production
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