The An Influential Role of Luxury Fashion Store Environment
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Published
Mar 13, 2019
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Abstract
This empirical research aims to examine the effect of offline store environment on consumer emotion and purchase intention in the context of luxury retailing. The quantitative research was conducted to test a hypothesized relationship among offline store environments related to consumer emotion and purchase intention. To collect information, an online questionnaire was used as a research instrument and distributed to fans who subscribed in online luxury communities. The total number of valid returned questionnaires was 193 (44.67 percent response rate). The results showed that all ambient, design and social cues within luxury store had a positive influence on consumers’ pleasure and arousal. While ambient cues only influenced their pleasure, design cues influenced their arousal. In addition, social cues exhibited the impact on both pleasure and arousal. The layout of luxury fashion store should examine the attributes of its physical facilities including navigability, store and product display, decorations, and visual complexity. Regarding the social cues, the policies towards a number and quality of salesperson and the existence of other customer in the luxury store should be launced. To consolidate the knowledge gained in this area, the research became beneficial in shaping marketing strategy for retailers and even more useful for Thailand in terms of economic analysis.
Keywords: Luxury Fashion, S-O-R Model, Store Environment, Purchase Intention
References
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Areni, C. S., & Kim, D. (1994). The Influence of In-Store Lighting on Consumers’ Examination of Merchandise in a Wine Store. International Journal of Research in Marketing, 11(2), 117-125. https://doi.org/10.1016
/0167-8116(94)90023-X
Ariffin, H. F., Bibon, M. F., & Abdullah, R. P. S. R. (2012). Restaurant’s Atmospheric Elements: What the Customer Wants. In M. Y. Abbas, A. F. I. Bajunid, & N. F. N. Azhari (Eds.), Procedia–Social and Behavioral Sciences (Volume 38), Asia Pacific International Conference on Environment-Behaviour Studies (AicE-Bs), Grand Margherita Hotel, Kuching, Sarawak, Malaysia, 7-9 December 2010 (pp. 380-387). Malaysia: Centre for Environment-Behaviour Studies (cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA. https://doi.org/10.1016/j.sbspro.2012.03.360
Baker, J. (1986). The Role of the Environment in Marketing Services: The Consumer Perspective. In J. A. Czepeil, C. A. Congram, & J. Shanahan (Eds.), The Services Challenge: Integrating for Competitive Advantage (pp. 79-84). Chicago, IL: American Marketing Association.
Baker, J., Grewal, D., & Parasuraman, A. (1994). The Influence of Store Environment on Quality Inferences and Store Image. Journal of the Academy of Marketing Science, 22(4), 328-339. DOI: 10.1177/0092070
394224002}
Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002). The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing, 66(2), 120-141. https://doi.org/10.1509/jmkg.66.2.120.18470
Bakker, I., van der Voordt, T., Vink, P., & de Boon, J. (2014). Pleasure, Arousal, Dominance: Mehrabian and Russell Revisited. Current Psychology, 33(3), 405-421. https://doi.org/10.1007/s12144-014-9219-4
Banat, A., & Wandebori, H. (2012). Store Design and Store Atmosphere Effect on Customer Sales per Visit. In Proceeding of 2nd International Conference on Business, Economics, Management and Behavioral Sciences (BEMBS’ 2012), 13-14 October 2012 (pp. 84-89). Bali, Indonesia: BEMBS.
Berman, B. R., & Evans, J. R. (1995). Retail Management: A Strategic Approach (6th ed.). Englewood Cliffs, NJ: Prentice Hall.
Bian, Q., & Forsythe, S. (2012). Purchase Intention for Luxury Brands: A Cross Cultural Comparison. Journal of Business Research, 65(10), 1443-1451. https://doi.org/10.1016/j.jbusres.2011.10.010
Canvassco. (n.d.). The Potential for Thailand to be ASEAN Fashion Hub. Retrieved from http://www.canvassco.
com/#!The-Potential-For-Thailand-To-Be-ASEAN-Fashion-Hub/c4yz/8CBE7DBB-5DAE-4888-B7CE-EE5D53729029
Chang, H. H., & Chen, S. W. (2008). The Impact of Online Store Environment Cues on Purchase Intention: Trust and Perceived Risk as a Mediator. Online Information Review, 32(6), 818-841. https://doi.org/
10.1108/14684520810923953
Chang, H-J., Eckman, M., & Yan, R-N. (2011). Application of the Stimulus-Organism-Response Model to the Retail Environment: The Role of Hedonic Motivation in Impulse Buying Behavior. The International Review of Retail, Distribution and Consumer Research, 21(3), 233-249. https://doi.org/10.1080/09593969.
2011.578798
Chebat, J-C., Sirgy, M. J., & Grzeskowiak, S. (2010). How Can Shopping Mall Management Best Capture Mall Image? Journal of Business Research, 63(7), 735-740. https://doi.org/10.1016/j.jbusres.2009.05.009
Cho, J. Y., & Lee, E-J. (2016). Impact of Interior Colors in Retail Store Atmosphere on Consumers’ Perceived Store Luxury, Emotions, and Preference. Clothing and Textiles Research Journal, 35(1), 33-48. https://doi.
org/10.1177/0887302X16675052
Cui, X., & Lai, V. S. (2013). E-Loyalty to Online Auction Websites: A Stimulus-Organism-Response Model. In Pacific Asia Conference on Information Systems (PACIS 2013 Proceedings), 18 June 2013 (Article 126). Jeju Island, South Korea: AIS Electronic Library (AISeL).
Donovan, R. J., & Rossiter, J. R. (1982). Store Atmosphere: An Environmental Psychology Approach. Journal of Retailing, 58(1), 34-57.
El Sayed, I. M., Farrag, D. A., & Belk, R. W. (2004). The Effects of Physical Surroundings on Egyptian Consumers’ Emotional States and Buying Intentions. Journal of International Consumer Marketing, 16(1), 5-27. https://doi.org/10.1300/J046v16n01_02
Fiore, A. M., & Kim, J. (2007). An Integrative Framework Capturing Experiential and Utilitarian Shopping Experience. International Journal of Retail & Distribution Management, 35(6), 421-442. https://doi.org/
10.1108/09590550710750313
Floh, A., & Madlberger, M. (2013). The Role of Atmospheric Cues in Online Impulse-Buying Behavior. Electronic Commerce Research and Applications, 12(6), 425-439. https://doi.org/10.1016/j.elerap.2013.
06.001
Floor, K. (2006). Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace. Philadelphia: Kogan Page Publishers.
Gilboa, S., & Rafaeli, A. (2003). Store Environment, Emotions and Approach Behavior: Applying Environmental Aesthetics to Retailing. The International Review of Retail, Distribution and Consumer Research, 13(2), 195-211. https://doi.org/10.1080/0959396032000069568
Hu, X., Huang, Q., Zhong, X., Davison, R. M., & Zhao, D. (2016). The Influence of Peer Characteristics and Technical Features of a Social Shopping Website on a Consumer’s Purchase Intention. International Journal of Information Management, 36(6), 1218-1230. https://doi.org/10.1016/j.ijinfomgt.2016.08.005
Hussain, R., & Ali, M. (2015). Effect of Store Atmosphere on Consumer Purchase Intention. International Journal of Marketing Studies, 7(2), 35-43.
Hyun, S. S., & Kang, J. (2014). A Better Investment in Luxury Restaurants: Environmental or Non-Environmental Cues? International Journal of Hospitality Management, 39, 57-70. https://doi.org/10.1016/j.ijhm.2014.
02.003
Jang, S. S., & Namkung, Y. (2009). Perceived Quality, Emotions, and Behavioral Intentions: Application
of an Extended Mehrabian–Russell Model to Restaurants. Journal of Business Research, 62(4), 451-460.
DOI: 10.1016/j.jbusres.2008.01.038}
Jiang, Z., Chan, J., Tan, B. C. Y., & Chua, W. S. (2010). Effects of Interactivity on Website Involvement and Purchase Intention. Journal of the Association for Information Systems, 11(1), 34-59.
Jiang, Z., Nagasawa, S., & Watada, J. (2014). Luxury Fashion Brand Image Building: The Role of Store Design in Bally and Tod’s Japan. Management Decision, 52(7), 1288-1301. https://doi.org/10.1108/MD-11-2012-0809
Kaltcheva, V. D., & Weitz, B. A. (2006). When Should a Retailer Create an Exciting Store Environment? Journal of Marketing, 70(1), 107-118. DOI: 10.1509/jmkg.2006.70.1.107
Kim, J., & Kim, J-E. (2014). Making Customer Engagement Fun: Customer-Salesperson Interaction in Luxury Fashion Retailing. Journal of Fashion Marketing and Management, 18(2), 133-144. https://doi.org/
10.1108/JFMM-04-2013-0050
Kotler, P. (1973). Atmospheric as a Marketing Tool. Journal of Retailing, 49(4), 48-64.
Kumar, A. (2010). The Effect of Store Environment on Consumer Evaluations and Behavior toward Single-Brand Apparel Retailers. (Doctoral dissertation). University of Tennessee, Knoxville, USA.
Loureiro, S. M. C., & Roschk, H. (2014). Differential Effects of Atmospheric Cues on Emotions and Loyalty Intention with Respect to Age under Online/Offline Environment. Journal of Retailing and Consumer Services, 21(2), 211-219. https://doi.org/10.1016/j.jretconser.2013.09.001
Machleit, K. A., Kellaris, J. J., & Eroglu, S. A. (1994). Human versus Spatial Dimensions of Crowding Perceptions in Retail Environments: A Note on Their Measurement and Effect on Shopper Satisfaction. Marketing Letters, 5(2), 183-194.
Mano, H. (1999). The Influence of Pre-Existing Negative Affect on Store Purchase Intentions. Journal of Retailing, 75(2), 149-172. https://doi.org/10.1016/S0022-4359(99)00002-0
Mehrabian, A., & Russell, J. A. (1974). An Approach to Environmental Psychology. Cambridge: MIT Press.
Mei Teh, G., Kalidas, V., & Zeeshan, M. (2014). Personality as a Moderator of SOR Model. Review of Integrative Business & Econimics Research, 3(2), 67-76.
Menon, S., & Kahn, B. (2002). Cross-Category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience. Journal of Retailing, 78(1), 31-40. https://doi.org/10.1016/S0022-4359(01)00064-1
Newman, A. J., & Patel, D. (2004). The Marketing Directions of Two Fashion Retailers. European Journal of Marketing, 38(7), 770-789. https://doi.org/10.1108/03090560410539249
Oxford Business Group. (n.d.). Room for Growth in Thailand’s Luxury Good Segment. Retrieved from https://oxfordbusinessgroup.com/analysis/lap-luxury-already-one-region%E2%80%99s-largest-luxury-goods-markets-sector-slated-additional-growth
Russell, J. A. (1980). A Circumplex Model of Affect. Journal of Personality and Social Psychology, 39(6), 1161-1178. http://dx.doi.org/10.1037/h0077714
Russell, J. A., Ward, L. M., & Pratt, G. (1981). Affective Quality Attributed to Environments: A Factor Analytic Study. Environment and Behavior, 13(3), 259-288. https://doi.org/10.1177/0013916581133001
sherman, E., Mathur, A., & Smith, R. B. (1997). Store Environment and Consumer Purchase Behavior: Mediating Role of Consumer Emotions. Psychology & Marketing, 14(4), 361-378. https://doi.org/10.1002
/(SICI)1520-6793(199707)14:4<361::AID-MAR4>3.0.CO;2-7
Singh, R. (2006). An Empirical Investigation into the Effects of Shopping Motivation on Store Environment -Value Relationship. (Doctoral dissertation). The Florida State University, USA.
Spangenberg, E. R., Sprott, D. E., Grohmann, B., & Tracy, D. L. (2006). Gender-Congruent Ambient Scent Influences on Approach and Avoidance Behaviors in a Retail Store. Journal of Business Research, 59(12), 1281-1287. https://doi.org/10.1016/j.jbusres.2006.08.006
Suh, M., Moon, H., Han, H., & Ham, S. (2015). Invisible and Intangible, but Undeniable: Role of Ambient Conditions in Building Hotel Guests’ Loyalty. Journal of Hospitality Marketing & Management, 24(7), 727-753. https://doi.org/10.1080/19368623.2014.945223
Tai, S. H. C., & Fung, A. M. C. (1997). Application of an Environmental Psychology Model to In-Store Buying Behaviour. The International Review of Retail, Distribution and Consumer Research, 7(4), 311-337. https://doi.org/10.1080/095939697342914
Turley, L. W., & Milliman, R. E. (2000). Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence. Journal of Business Research, 49(2), 193-211. https://doi.org/10.1016/S0148-2963(99)00010-7
Walsh, G., Shiu, E., Hassan, L. M., Michaelidou, N., & Beatty, S. E. (2011). Emotions, Store-Environmental Cues, Store-Choice Criteria, and Marketing Outcomes. Journal of Business Research, 64(7), 737-744.
https://doi.org/10.1016/j.jbusres.2010.07.008
Wu, C-S., Cheng, F-F., & Yen, D. C. (2008). The Atmospheric Factors of Online Storefront Environment Design: An Empirical Experiment in Taiwan. Information & Management, 45(7), 493-498. https://doi.org/
10.1016/j.im.2008.07.004
Wu, W-Y., Lee, C-L., Fu, C-S., & Wang, H-C. (2013). How Can Online Store Layout Design and Atmosphere Influence Consumer Shopping Intention on a Website? International Journal of Retail & Distribution Management, 42(1), 4-24. https://doi.org/10.1108/IJRDM-01-2013-0035
Yosephine, L. (2017, February 17). Thailand Lays Out Ambitious Plan to Become ASEAN Hub. The Jakarta Post. Retrieved from http://www.thejakartapost.com/seasia/2017/02/17/thailand-lays-out-ambitious-plan-to-become-asean-hub.html
Zhang, B., & Kim, J-H. (2013). Luxury Fashion Consumption in China: Factors Affecting Attitude and Purchase Intent. Journal of Retailing and Consumer Services, 20(1), 68-79. https://doi.org/10.1016/j.jret
conser.2012.10.007
Areni, C. S., & Kim, D. (1994). The Influence of In-Store Lighting on Consumers’ Examination of Merchandise in a Wine Store. International Journal of Research in Marketing, 11(2), 117-125. https://doi.org/10.1016
/0167-8116(94)90023-X
Ariffin, H. F., Bibon, M. F., & Abdullah, R. P. S. R. (2012). Restaurant’s Atmospheric Elements: What the Customer Wants. In M. Y. Abbas, A. F. I. Bajunid, & N. F. N. Azhari (Eds.), Procedia–Social and Behavioral Sciences (Volume 38), Asia Pacific International Conference on Environment-Behaviour Studies (AicE-Bs), Grand Margherita Hotel, Kuching, Sarawak, Malaysia, 7-9 December 2010 (pp. 380-387). Malaysia: Centre for Environment-Behaviour Studies (cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA. https://doi.org/10.1016/j.sbspro.2012.03.360
Baker, J. (1986). The Role of the Environment in Marketing Services: The Consumer Perspective. In J. A. Czepeil, C. A. Congram, & J. Shanahan (Eds.), The Services Challenge: Integrating for Competitive Advantage (pp. 79-84). Chicago, IL: American Marketing Association.
Baker, J., Grewal, D., & Parasuraman, A. (1994). The Influence of Store Environment on Quality Inferences and Store Image. Journal of the Academy of Marketing Science, 22(4), 328-339. DOI: 10.1177/0092070
394224002}
Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002). The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing, 66(2), 120-141. https://doi.org/10.1509/jmkg.66.2.120.18470
Bakker, I., van der Voordt, T., Vink, P., & de Boon, J. (2014). Pleasure, Arousal, Dominance: Mehrabian and Russell Revisited. Current Psychology, 33(3), 405-421. https://doi.org/10.1007/s12144-014-9219-4
Banat, A., & Wandebori, H. (2012). Store Design and Store Atmosphere Effect on Customer Sales per Visit. In Proceeding of 2nd International Conference on Business, Economics, Management and Behavioral Sciences (BEMBS’ 2012), 13-14 October 2012 (pp. 84-89). Bali, Indonesia: BEMBS.
Berman, B. R., & Evans, J. R. (1995). Retail Management: A Strategic Approach (6th ed.). Englewood Cliffs, NJ: Prentice Hall.
Bian, Q., & Forsythe, S. (2012). Purchase Intention for Luxury Brands: A Cross Cultural Comparison. Journal of Business Research, 65(10), 1443-1451. https://doi.org/10.1016/j.jbusres.2011.10.010
Canvassco. (n.d.). The Potential for Thailand to be ASEAN Fashion Hub. Retrieved from http://www.canvassco.
com/#!The-Potential-For-Thailand-To-Be-ASEAN-Fashion-Hub/c4yz/8CBE7DBB-5DAE-4888-B7CE-EE5D53729029
Chang, H. H., & Chen, S. W. (2008). The Impact of Online Store Environment Cues on Purchase Intention: Trust and Perceived Risk as a Mediator. Online Information Review, 32(6), 818-841. https://doi.org/
10.1108/14684520810923953
Chang, H-J., Eckman, M., & Yan, R-N. (2011). Application of the Stimulus-Organism-Response Model to the Retail Environment: The Role of Hedonic Motivation in Impulse Buying Behavior. The International Review of Retail, Distribution and Consumer Research, 21(3), 233-249. https://doi.org/10.1080/09593969.
2011.578798
Chebat, J-C., Sirgy, M. J., & Grzeskowiak, S. (2010). How Can Shopping Mall Management Best Capture Mall Image? Journal of Business Research, 63(7), 735-740. https://doi.org/10.1016/j.jbusres.2009.05.009
Cho, J. Y., & Lee, E-J. (2016). Impact of Interior Colors in Retail Store Atmosphere on Consumers’ Perceived Store Luxury, Emotions, and Preference. Clothing and Textiles Research Journal, 35(1), 33-48. https://doi.
org/10.1177/0887302X16675052
Cui, X., & Lai, V. S. (2013). E-Loyalty to Online Auction Websites: A Stimulus-Organism-Response Model. In Pacific Asia Conference on Information Systems (PACIS 2013 Proceedings), 18 June 2013 (Article 126). Jeju Island, South Korea: AIS Electronic Library (AISeL).
Donovan, R. J., & Rossiter, J. R. (1982). Store Atmosphere: An Environmental Psychology Approach. Journal of Retailing, 58(1), 34-57.
El Sayed, I. M., Farrag, D. A., & Belk, R. W. (2004). The Effects of Physical Surroundings on Egyptian Consumers’ Emotional States and Buying Intentions. Journal of International Consumer Marketing, 16(1), 5-27. https://doi.org/10.1300/J046v16n01_02
Fiore, A. M., & Kim, J. (2007). An Integrative Framework Capturing Experiential and Utilitarian Shopping Experience. International Journal of Retail & Distribution Management, 35(6), 421-442. https://doi.org/
10.1108/09590550710750313
Floh, A., & Madlberger, M. (2013). The Role of Atmospheric Cues in Online Impulse-Buying Behavior. Electronic Commerce Research and Applications, 12(6), 425-439. https://doi.org/10.1016/j.elerap.2013.
06.001
Floor, K. (2006). Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace. Philadelphia: Kogan Page Publishers.
Gilboa, S., & Rafaeli, A. (2003). Store Environment, Emotions and Approach Behavior: Applying Environmental Aesthetics to Retailing. The International Review of Retail, Distribution and Consumer Research, 13(2), 195-211. https://doi.org/10.1080/0959396032000069568
Hu, X., Huang, Q., Zhong, X., Davison, R. M., & Zhao, D. (2016). The Influence of Peer Characteristics and Technical Features of a Social Shopping Website on a Consumer’s Purchase Intention. International Journal of Information Management, 36(6), 1218-1230. https://doi.org/10.1016/j.ijinfomgt.2016.08.005
Hussain, R., & Ali, M. (2015). Effect of Store Atmosphere on Consumer Purchase Intention. International Journal of Marketing Studies, 7(2), 35-43.
Hyun, S. S., & Kang, J. (2014). A Better Investment in Luxury Restaurants: Environmental or Non-Environmental Cues? International Journal of Hospitality Management, 39, 57-70. https://doi.org/10.1016/j.ijhm.2014.
02.003
Jang, S. S., & Namkung, Y. (2009). Perceived Quality, Emotions, and Behavioral Intentions: Application
of an Extended Mehrabian–Russell Model to Restaurants. Journal of Business Research, 62(4), 451-460.
DOI: 10.1016/j.jbusres.2008.01.038}
Jiang, Z., Chan, J., Tan, B. C. Y., & Chua, W. S. (2010). Effects of Interactivity on Website Involvement and Purchase Intention. Journal of the Association for Information Systems, 11(1), 34-59.
Jiang, Z., Nagasawa, S., & Watada, J. (2014). Luxury Fashion Brand Image Building: The Role of Store Design in Bally and Tod’s Japan. Management Decision, 52(7), 1288-1301. https://doi.org/10.1108/MD-11-2012-0809
Kaltcheva, V. D., & Weitz, B. A. (2006). When Should a Retailer Create an Exciting Store Environment? Journal of Marketing, 70(1), 107-118. DOI: 10.1509/jmkg.2006.70.1.107
Kim, J., & Kim, J-E. (2014). Making Customer Engagement Fun: Customer-Salesperson Interaction in Luxury Fashion Retailing. Journal of Fashion Marketing and Management, 18(2), 133-144. https://doi.org/
10.1108/JFMM-04-2013-0050
Kotler, P. (1973). Atmospheric as a Marketing Tool. Journal of Retailing, 49(4), 48-64.
Kumar, A. (2010). The Effect of Store Environment on Consumer Evaluations and Behavior toward Single-Brand Apparel Retailers. (Doctoral dissertation). University of Tennessee, Knoxville, USA.
Loureiro, S. M. C., & Roschk, H. (2014). Differential Effects of Atmospheric Cues on Emotions and Loyalty Intention with Respect to Age under Online/Offline Environment. Journal of Retailing and Consumer Services, 21(2), 211-219. https://doi.org/10.1016/j.jretconser.2013.09.001
Machleit, K. A., Kellaris, J. J., & Eroglu, S. A. (1994). Human versus Spatial Dimensions of Crowding Perceptions in Retail Environments: A Note on Their Measurement and Effect on Shopper Satisfaction. Marketing Letters, 5(2), 183-194.
Mano, H. (1999). The Influence of Pre-Existing Negative Affect on Store Purchase Intentions. Journal of Retailing, 75(2), 149-172. https://doi.org/10.1016/S0022-4359(99)00002-0
Mehrabian, A., & Russell, J. A. (1974). An Approach to Environmental Psychology. Cambridge: MIT Press.
Mei Teh, G., Kalidas, V., & Zeeshan, M. (2014). Personality as a Moderator of SOR Model. Review of Integrative Business & Econimics Research, 3(2), 67-76.
Menon, S., & Kahn, B. (2002). Cross-Category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience. Journal of Retailing, 78(1), 31-40. https://doi.org/10.1016/S0022-4359(01)00064-1
Newman, A. J., & Patel, D. (2004). The Marketing Directions of Two Fashion Retailers. European Journal of Marketing, 38(7), 770-789. https://doi.org/10.1108/03090560410539249
Oxford Business Group. (n.d.). Room for Growth in Thailand’s Luxury Good Segment. Retrieved from https://oxfordbusinessgroup.com/analysis/lap-luxury-already-one-region%E2%80%99s-largest-luxury-goods-markets-sector-slated-additional-growth
Russell, J. A. (1980). A Circumplex Model of Affect. Journal of Personality and Social Psychology, 39(6), 1161-1178. http://dx.doi.org/10.1037/h0077714
Russell, J. A., Ward, L. M., & Pratt, G. (1981). Affective Quality Attributed to Environments: A Factor Analytic Study. Environment and Behavior, 13(3), 259-288. https://doi.org/10.1177/0013916581133001
sherman, E., Mathur, A., & Smith, R. B. (1997). Store Environment and Consumer Purchase Behavior: Mediating Role of Consumer Emotions. Psychology & Marketing, 14(4), 361-378. https://doi.org/10.1002
/(SICI)1520-6793(199707)14:4<361::AID-MAR4>3.0.CO;2-7
Singh, R. (2006). An Empirical Investigation into the Effects of Shopping Motivation on Store Environment -Value Relationship. (Doctoral dissertation). The Florida State University, USA.
Spangenberg, E. R., Sprott, D. E., Grohmann, B., & Tracy, D. L. (2006). Gender-Congruent Ambient Scent Influences on Approach and Avoidance Behaviors in a Retail Store. Journal of Business Research, 59(12), 1281-1287. https://doi.org/10.1016/j.jbusres.2006.08.006
Suh, M., Moon, H., Han, H., & Ham, S. (2015). Invisible and Intangible, but Undeniable: Role of Ambient Conditions in Building Hotel Guests’ Loyalty. Journal of Hospitality Marketing & Management, 24(7), 727-753. https://doi.org/10.1080/19368623.2014.945223
Tai, S. H. C., & Fung, A. M. C. (1997). Application of an Environmental Psychology Model to In-Store Buying Behaviour. The International Review of Retail, Distribution and Consumer Research, 7(4), 311-337. https://doi.org/10.1080/095939697342914
Turley, L. W., & Milliman, R. E. (2000). Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence. Journal of Business Research, 49(2), 193-211. https://doi.org/10.1016/S0148-2963(99)00010-7
Walsh, G., Shiu, E., Hassan, L. M., Michaelidou, N., & Beatty, S. E. (2011). Emotions, Store-Environmental Cues, Store-Choice Criteria, and Marketing Outcomes. Journal of Business Research, 64(7), 737-744.
https://doi.org/10.1016/j.jbusres.2010.07.008
Wu, C-S., Cheng, F-F., & Yen, D. C. (2008). The Atmospheric Factors of Online Storefront Environment Design: An Empirical Experiment in Taiwan. Information & Management, 45(7), 493-498. https://doi.org/
10.1016/j.im.2008.07.004
Wu, W-Y., Lee, C-L., Fu, C-S., & Wang, H-C. (2013). How Can Online Store Layout Design and Atmosphere Influence Consumer Shopping Intention on a Website? International Journal of Retail & Distribution Management, 42(1), 4-24. https://doi.org/10.1108/IJRDM-01-2013-0035
Yosephine, L. (2017, February 17). Thailand Lays Out Ambitious Plan to Become ASEAN Hub. The Jakarta Post. Retrieved from http://www.thejakartapost.com/seasia/2017/02/17/thailand-lays-out-ambitious-plan-to-become-asean-hub.html
Zhang, B., & Kim, J-H. (2013). Luxury Fashion Consumption in China: Factors Affecting Attitude and Purchase Intent. Journal of Retailing and Consumer Services, 20(1), 68-79. https://doi.org/10.1016/j.jret
conser.2012.10.007
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Research Articles
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How to Cite
NUNTHIPHATPRUEKSA, Ariyaporn.
The An Influential Role of Luxury Fashion Store Environment.
Journal of Community Development Research (Humanities and Social Sciences), [S.l.], v. 12, n. 1, p. 1-14, mar. 2019.
ISSN 2985-0231.
Available at: <https://www.journal.nu.ac.th/JCDR/article/view/Vol-12-No-1-2019-1-14>. Date accessed: 16 apr. 2024.
doi: https://doi.org/10.14456/jcdr-hs.2019.1.