Anchovy (Stolephorus spp) is one of the better-known marine fishery commodities in Indonesia. The fish species is commonly caught in the Saamaake coastal waters, East Halmahera Regency, in the North Moluccas Province of Indonesia. The present study was conducted for 7 months from June 2016 to January 2017, aiming to evaluate the management of community empowerment through improving the quality of anchovy product and initiation of market development. The methods utilized in this study were survey, training and mentoring. The targets of the study were the fishermen (15 fisherman-groups being 60 persons in total). The program implementation was conducted based on a needs assessment result which was evaluated at the end of the program. Some activities have been performed to improve the product quality, to produce product packaging and labelling, and to initiate market development. As a result of the study, the community has gained adequate knowledge and technology related to fish product handling and processing. The dried anchovy can be packaged into small sizes (100 g, 200 g, 500 g, and 1000 g) and labelled, and it can also be marketed to broader areas e.g. PT Antam Ltd. office (in Ternate), PT Antam Cooperation (in Buli), and airport (in Ternate). In accordance with the data analysis, it is revealed that the program is suitable for the community target (100%), including skill development (92%). The program is also considered to be suitable for the fisherman (92%). Through this program the community gain the capasity to run their businesses independently.
Keywords: Community Empowerment, Anchovy, Market, Saramaake, North Moluccas
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