Tourism industry is the largest industry that has grown dramatically fast. Sustaining cultural authenticity is essential within the field of cultural tourism, as the interest of tourists in travelling is closely related to natural as well as cultural heritage sites. Thus, it has led different destinations to focus on the authenticity and has significantly increased cultural tourism industry in such countries. The desire of tourists to get indulged in the culture of the other countries has made it essential for the tourism authorities to maintain and sustain the originality and authenticity of the cultural heritage.
This study radiates more light on the question of cultural and architectural heritage and authenticity. It has also been observed that cultural heritage resources are consistently offered as the central aspect for prompting the development of cultural tourism. The visitor’s consumption of the preferred experiences provided by cultural heritage attractions helps in increasing the cultural tourism. Travellers want the hotels to represent the local neighborhood, have a strong sense of place with local food, art and traditions. Therefore, restoring, preserving, keeping alive and managing historical buildings or making them look old and authentic could fulfill quest for authenticity in the accommodation market. Therefore, based on the study findings, it can be stated that the cultural factors are becoming more popular in Thailand. It has hence been marked that, with the drastically increasing number of tourists in Thailand over the years, the cultural tourism has taken the position as one of the most important segments of Thailand’s economy.
There are many possibilities for future research in this area. Authenticity is subjectivity of human beings. As beauty is in the eye of the beholder, what is real to one person can be very fake to another. Also there can be more factors that should take into consideration for measuring authenticity. Finally, the focus of the study was on heritage accommodation, there is a varied area in the tourism industry to be further studied.
Keywords: Cultural, Architectural, Heritage, Authenticity, Sustainable Tourism
Cohen, E. (1972). Towards a Sociology of International Tourism. Social Research, 39(1), 164-182.
Denzin, K. N., & Lincoln, S. Y. (2005). The Sage Handbook of Qualitative Research (3rd ed.). Thousand Oaks, California: Sage Publications. Retrieved from http://books.google.at/books?id=X85J8ipMpZEC&printsec=
Evidence Base. (2006). Interviews. Retrieved from http://www.evalued.bcu.ac.uk/tutorial/4c.htm
Hall, C. M. (2007). Response to Yeoman et al: The Fakery of the Authentic Tourist. Tourism Management, 28(4), 1139-1140.
Hox, J. J., & Boeije, H. R. (2005). Data Collection, Primary vs. Secondary. Encyclopedia of Social Measurement, 1, 593-599. Retrieved from http://www.joophox.net/publist/ESM_DCOL05.pdf
ICOMOS Charter on Cultural Route. (2008). Interpretation and Presentation of Cultural Heritage Sites. In 16th General Assembly of ICOMOS, Quebec, Canada, 4 October 2008. Quebec, Canada: ICOMOS.
Lawless, J. W., & Silva, K. D. (2016). Towards an Integrative Understanding of ‘Authenticity’ of Cultural Heritage: An Analysis of World Heritage Site Designations in the Asian Context. Journal of Heritage Management, 1(2), 148-159.
Lengkeek, J. (2008). The Authenticity Discourse of Heritage. In D. Breeze, & S. Jilek (Eds.), Frontiers of the Roman Empire: The European Dimension of a World Heritage Site (pp. 37–53). Edinburgh, UK: Historic Scotland.
MacCannell, D. (1973). Staged Authenticity: Arrangements of Social Space in Tourist Settings. The American Journal of Sociology, 79(3), 589-603.
Mitchell, M. L., & Jolley, J. M. (2012). Research Design Explained. USA: Cengage Learning.
Ndlovu, J. (2015). Narrative and Emotions: Interpreting Tourists’ Experiences of Cultural Heritage Sites in KwaZulu-Natal. African Journal of Hospitality, Tourism and Leisure, 4(1), 1-12.
Organization for Economic Co-Operation and Development. (2009). The Impact of Culture on Tourism. Retrieved from http://www.liaa.gov.lv/files/liaa/attachments/turisms/petijumi/OECD_Tourism_Culture.pdf
Pinto, L. M., Carvalho, P., & Pais, L. (2015). Heritage or Modern Tourism. European Scientific Journal, 11(9), 11-17.
Richards, G. (2007). Cultural Tourism: Global and Local Perspectives. UK: Psychology Press.
Starr, S. S. (2008). Authenticity: A Concept Analysis. Nursing Forum, 43(2), 55-62.
Szolnoki, G., & Hoffmann, D. (2013). Online, Face-to-Face and Telephone Surveys – Comparing Different Sampling Methods in Wine Consumer Research. Retrieved from https://pdfs.semanticscholar.org/4a22/982c
Wilson, C. (2013). Authentic Experience Key Growing Cultural Tourism. Retrieved from http://www.abc.net
Winter, T. (2008). Post-Conflict Heritage and Tourism in Cambodia: The Burden of Angkor. International Journal of Heritage Studies, 14(6), 524-539.
Yeoman, I., Brass, D., & McMahon-Beattie, U. (2007). Current Issue in Tourism: The Authentic Tourist. Tourism Management, 28(4), 1128-1138. Retrieved from http://dx.doi.org/10.1016/j.tourman.2006.09.