The Creation of an Online Travel Social Networking: The Case Study of I Roam Alone
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Published
Jun 14, 2018
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Abstract
The Internet is the sixth basic needs of human beings. It plays an important roles of information exchange and relationship building and unsurprisingly, social networking can be created. Little was known about this issue. The content from “I Roam Alone” was analysed. It was found that the social network was created and expanded by the blogger generating the content including travel experiences, inspiration, natural conservation, and love on the fanpage. Then, the people who were interested in the content gave likes and conversations, tags other friends to read and chat. The relationships appeared to happen between the blogger and readers, readers and their friends, and readers and those whom they were not familiar with. Furthermore, sharing the content on their timelines was another option. This allowed the expansion of social networks from one node to the others. That can later on affect changes from offline to online marketing. This can contribute to building effective and sustainable travel social networking. To draw the audience’s attention, the blogger shared her travel experiences most. It was followed by making readers inspired, encouraging them to conserve the nature, and sharing love stories.
Keywords: Social Networking, Content Marketing, Tourism
References
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Anusasananun, N. (2008). Youth on-line Community: a Case Study of www.dek-d.com. (Unpublished Master’s thesis). Bangkok University, Bangkok.
Brand Buffet. (2015, August 12). Infographic: Understanding what Consumers Like, Share, and Comment on Facebook. Retrieved from https://www.brandbuffet.in.th/2015/08/infographic-why-people-engage-facebook/
Change, P. F., Choi, Y. H., Bazarova, N. N., & Lockenhoff, C. E. (2015). Age Differences in Online Social Networking: Extending Socioemotional Selectivity Theory to social network sites. Journal of Broadcasting & Electronic Media, 59(2), 221-239. doi: 10.1080/08838151.2015.1029126
Chen, Y., Shang, R., & Li, M. (2014). The Effects of Perceived Relevance of Travel Blogs’ Content on the Behavioral Intention to Visit a Tourist Destination. Computers in Human Behavior, 30, 787-799. Retrieved from https://doi.org/10.1016/j.chb.2013.05.019
Detour [Travel]. (2015). Rise of Travel Blogger. Retrieved from http://www.eugeneyiga.com/wpcontent/uploads/2015/08/Rise-of-the-travel-blogger.pdf
Dussaneepanit, K. (2012). The Content Analysis of Facebook Fanpages in Thailand. (Unpublished Master’s thesis). Sripatum University, Bangkok.
Electronic Transactions Development Agency (Public Organization). (2015). Thailand Internet User Profile 2015. Retrieved from https://www.etda.or.th/publishing-detail/Thailandinternet-user-profile-2015-th.html.
Huang, C., Chou, C., & Lin, P. (2010). Involvement Theory in constructing bloggers’ intention to Purchase Travel Products. Tourism Management, 31(4), 513-526. Retrieved from https://doi.org/10.1016/j.tourman.2009.06.003.
Hur, K., Kim, T. T., Karatepe, O. M., & Lee, G. (2017). An Exploration of the Factors Influencing Social Media Continuance Usage and Information Sharing Intentions among Korean Travellers. Tourism Management, 63, 170-178. doi: 10.1016/j.tourman.2017.06.013
Kee, A. W., & Yazdanifard, R. (2015). The Review of Content Marketing as a New Trend in Marketing Practices. Retrieved from https://www.researchgate.net/publication/284009397_The_Review_of_Content_Marketing_as_a_New_Trend_in_Marketing_Practices
Kelliekraft. (2013). Top 10 Thai Travel Blogger Ranking. Retrieved from http://www.kelliekraft.com/travel-blog/ranking-top-10-thai-travel-bloggers/
Kongcharoen, P. (2015). The Content of Pantip Posts and Factors Affecting Thai Tourists’ Decisions in Selecting Hotels and Resorts. (Unpublished Master’s thesis). Bangkok University, Bangkok.
Lampoon, D., Komonrujee, P., & Rungnava, T. (2012). Online Influencer New Media Marketing: The Best Marketing Strategies and Insights to Connect with Generation-Y. In Marketing Conference No.8, 10 February 2012. Bangkok: College of Management Mahidol University.
Luo, Q., & Zhong, D. (2015). Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites. Tourism Management, 46, 274-282. Retrieved from https://doi.org/10.1016/j.tourman.2014.07.007
Magasic, M. (2014). Travel Blogging: An Auto-Ethnographic Study of How Online Interactions influence a journey. First Monday, 19(7). Retrieved from http://dx.doi.org/10.5210/fm.v19i7.4887
Matikiti, R., Mpinganjira, M., & Roberts-Lomlard, M. (2017). Social Media in Tourism: Establishing Factors Influencing Attitudes towards the Usage of Social Networking Sites for Trip Organisation. Acta Commercii - Independent Research Journal in the Management Sciences, 17(1), 1-13. Retrieved from https://doi.org/10.4102/ac.v17i1.396
MGR Online. (2011). KTC Strategy in Tourism Business. Retrieved from http://www2.manager.co.th/Motoring/ViewNews.aspx?NewsID=9540000011242
Ministry of Tourism and Sports. (2015, July –September). Tourism Digital Economy. Tourism Economic Review, 1, 33-35. Retrieved from http://www.mots.go.th/ewt_dl_link.php?nid=7533
Nilphan, P. (2006). Online Communities and Social Networks: An Ethnographic Study of a Thai Fan Community. (Unpublished Doctoral dissertation). University of Leicester, UK.
Pan, B., Maclaurin, T., & Crotts, J. C. (2007). Travel Blogs and the Implications for Destination Marketing. Journal of Travel Research, 46(1). Retrieved from http://journals.sagepub.com/doi/abs/10.1177/0047287507302378
Satyadharma, J. (2013). Impact of Social Media and Internet to the Travel Industry. Retrieved from http://
www.slideshare.net/jbs1077/impact-of-social-media-in-hospitality-industry-v23
Suksabai, K. (2013). The Marketing Communication of Beauty Blogger on Social Media. (Unpublished Master’s thesis). Naresuan University, Phitsanulok.
Vas, K. (2017). Birding Blogs as Indicators of Birdwatcher Characteristics and Trip Preferences: Implications for Birding Destination Planning and Development. Journal of Destination Marketing & Management, 6(1), 33-45. doi: https://doi.org/10.1016/j.jdmm.2016.02.001
Wang, H. –Y. (2012). Investigating the Determinants of Travel Blogs Influencing Readers’ Intention to Travel. The Service Industries Journal, 32(2), 231-255. doi: https://doi.org/10.1080/02642069.2011.559225
Yoo, K. –H., & Gretzel, U. (2011). Influence of Personality on Travel-Related Consumer-Generated Media Creation. Computers in Human Behavior, 27(2), 609-621. doi: https://doi.org/10.1016/j.chb.2010.05.002
Keywords
social networking, content marketing, tourism
Section
Research Articles
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How to Cite
LIMTHAWARANUN, Chayanan; SATAWEDIN, Patama.
The Creation of an Online Travel Social Networking: The Case Study of I Roam Alone.
Journal of Community Development Research (Humanities and Social Sciences), [S.l.], v. 11, n. 2, p. 51-61, june 2018.
ISSN 2985-0231.
Available at: <https://www.journal.nu.ac.th/JCDR/article/view/1883>. Date accessed: 25 apr. 2024.