The Internet is the sixth basic needs of human beings. It plays an important roles of information exchange and relationship building and unsurprisingly, social networking can be created. Little was known about this issue. The content from “I Roam Alone” was analysed. It was found that the social network was created and expanded by the blogger generating the content including travel experiences, inspiration, natural conservation, and love on the fanpage. Then, the people who were interested in the content gave likes and conversations, tags other friends to read and chat. The relationships appeared to happen between the blogger and readers, readers and their friends, and readers and those whom they were not familiar with. Furthermore, sharing the content on their timelines was another option. This allowed the expansion of social networks from one node to the others. That can later on affect changes from offline to online marketing. This can contribute to building effective and sustainable travel social networking. To draw the audience’s attention, the blogger shared her travel experiences most. It was followed by making readers inspired, encouraging them to conserve the nature, and sharing love stories.
Keywords: Social Networking, Content Marketing, Tourism
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