CONDE, Ousmane; 						WANGBENMAD, Chutima.
 The Influence of Business and Non-Business Factors on Customer Retention in Telecommunication Industry in Guinea-Conakry: The Mediating Effect of Brand Image.
<strong>Journal of Community Development Research (Humanities and Social Sciences)</strong>, [S.l.], v. 17, n. 2, p. 106-126, june 2024.
ISSN 2985-0231.
Available at: &lt;<a href="https://www.journal.nu.ac.th/JCDR/article/view/Vol-17-No-2-2024-106-126" target="_new">https://www.journal.nu.ac.th/JCDR/article/view/Vol-17-No-2-2024-106-126</a>&gt;. Date accessed: 01 may 2025.
doi: <a href="https://doi.org/10.14456/jcdr-hs.2024.16">https://doi.org/10.14456/jcdr-hs.2024.16</a>.