A Local Wisdom Knowledge Management Model to Enhance Economic Value Added for Textile Products of Thai-Yuan Ethnic Groups in Mid-Central Provincial Cluster
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Abstract
The objectives of this research were to study compositions and conditions for success of local wisdom knowledge to enhance economic value added for textile products of Thai-Yuan Ethnic Community Enterprise Group in a mid-central provincial cluster. The research used qualitative research methods. The key informants were the group president, group members, the manufacturer and distributor of Thai-Yuan weaving textiles and 30 supporters of Thai-Yuan Ethnic Community Enterprise Group in Ratchaburi Province. The data was collected from in-depth interviews with the key informants by using the semi-structured interview. The analyzed data was used in the grounded theory of content analysis and data synthesis. The findings showed that components for local wisdom knowledge management to enhance economic value added for textile products by Thai-Yuan Ethnic Community Enterprise Group in the mid-central provincial cluster consisted of participation in learning and inheriting local wisdom, local wisdom knowledge management, Socio-Geography management of ethnic groups and creating value-added to products. The foundation of creating new products maintained identity and met the needs of consumers, including historical stories told by a local philosopher on the packaging that helped create awareness for consumers. Creating products with added value by quality and standards made customers gain more trust in the products. The success in local wisdom knowledge management: producer development, woven fabric market development, leadership, cooperation in knowledge management and products development helped develop products in terms of increasing production efficiency, distribution channels, and participation in setting goals more clearly. New marketing through online media also helped expand the market and increase more customers.
Keywords: Knowledge Management Model, Value-Added, Textile Products, Thai-Yuan Ethnic, Local Wisdom, OTOP Village, Mid-Central Provincial Cluster
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