The Production of Audio-Visual Media Promoting Awareness of Adolescents in Conservation and Restoration of Kwan Phayao
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Abstract
The objectives of this study were: 1) to produce the audio-visual media promoting the awareness of adolescents in conservation and restoration of Kwan Phayao; 2) to develop the survey in measuring awareness of adolescents in conservation and restoration of Kwan Phayao; and 3) to assess the effectiveness in using the audio-visual media using the comparison between awareness of adolescents in conservation and restoration of Kwan Phayao prior and after the adoption of the audio-visual media. A sample was selected from three experts in audio-visual media production, three experts in the subject matter, and 392 students in the Bachelor’s degree program at the University of Phayao. The data was analyzed and exhibited using descriptive statistics including mean, standard deviation, and t-test. The results of the study were as follows: 1) the project’s audio-visual media was considered to be effective based on the overall assessment by the experts in the highest degree (x̄ = 4.51, S.D.= 0.42); 2) the project’s survey in measuring awareness of conservation and restoration of Kwan Phayao was deemed to be face validity with discrimination and reliability value of 0.793; and 3) the adolescents expressed the overall increase in awareness regarding the conservation and restoration after they watched the audio-visual media with statistical significance at 0.01 level. The overall effectiveness of the audio-visual media is in the highest degree and applicable.
Keywords: Audio-Visual Media, Awareness of Adolescents, Conservation and Restoration, Kwan Phayao
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